Tag: Multichannel Marketing Strategy

What Marketing Skills Should You Consider When Building Your Team?

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Growth, Marketing Strategy
Hire an Interim CMO or Build your marketing team

CMOs or interim marketing leaders need a broad range of skills.

Look for these skills when you hire an interim marketing leader or a CMO.

As a CMO or Interim CMO, these are the marketing skills to consider when building your team.

The biggest change in marketing in the past 10 years has been the proliferation of channels and touchpoints, and an ability to read data and drive ROI. Today’s marketer must have the ability to guide their team across a variety of dimensions including creative, brand, digital, data analytics, content strategy, technology infrastructure and more.

When building a team, here are some strategic skill sets you might want to consider. At the leadership level, you should look for a

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Are you Marketing without Strategy?

Posted Margaret LuhPosted in Business, Digital, Marketing, Marketing Strategy
Marketing Strategy and Brand Strategy

A marketing plan without a clearly articulated strategy is really just a series of tactics

For consumer connection and engagement, you need a marketing plan integrated with your brand strategy.

When was the last time you saw a memorable digital campaign that spoke directly to you – and that you could connect with on a gut level? Is anyone building truly iconic brands today?

Before the Internet, brands spent most of their budgets on brand marketing. This included building brands, bringing them to life, and developing that breakthrough creative that really represented the brand, and built emotional consumer connections. This kind of marketing helped to create iconic emotional connections to iconic brands – think Coke, Nike, Calvin Klein.

The goal

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