Tag: interim cmo

What Marketing Skills Should You Consider When Building Your Team?

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Growth, Marketing Strategy
Hire an Interim CMO or Build your marketing team

CMOs or interim marketing leaders need a broad range of skills.

Look for these skills when you hire an interim marketing leader or a CMO.

As a CMO or Interim CMO, these are the marketing skills to consider when building your team.

The biggest change in marketing in the past 10 years has been the proliferation of channels and touchpoints, and an ability to read data and drive ROI. Today’s marketer must have the ability to guide their team across a variety of dimensions including creative, brand, digital, data analytics, content strategy, technology infrastructure and more.

When building a team, here are some strategic skill sets you might want to consider. At the leadership level, you should look for a

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Build Your Marketing Plan – Then Bring It To Life With Your Brand Strategy

Posted Margaret LuhPosted in Business, Digital, Marketing, Marketing Strategy
Build your Marketing Plan_Brand Strategy

Build Your Marketing Plan

Build your marketing plan with a great brand strategy - including a clear value proposition, and unique consumer insights.

When you build your marketing plan, don’t forget about brand strategy!

 
Build out your digital channels, but don’t forget the brand strategy. Start with your brand message, and then take that brand message – amplify it, and bring it to life.

1) Your brand strategy is the pillar or your marketing plan. Start with an overarching brand strategy, revenue goals, and vision. Be sure that you have a clear consumer value proposition paired with unique insights about your particular consumer. Bring this all together in a clear, consumer-focused brief. Understand what tactics will really drive consumer

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Are you Marketing without Strategy?

Posted Margaret LuhPosted in Business, Digital, Marketing, Marketing Strategy
Marketing Strategy and Brand Strategy

A marketing plan without a clearly articulated strategy is really just a series of tactics

For consumer connection and engagement, you need a marketing plan integrated with your brand strategy.

When was the last time you saw a memorable digital campaign that spoke directly to you – and that you could connect with on a gut level? Is anyone building truly iconic brands today?

Before the Internet, brands spent most of their budgets on brand marketing. This included building brands, bringing them to life, and developing that breakthrough creative that really represented the brand, and built emotional consumer connections. This kind of marketing helped to create iconic emotional connections to iconic brands – think Coke, Nike, Calvin Klein.

The goal

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