What Marketing Skills Should You Consider When Building Your Team?
CMOs or interim marketing leaders need a broad range of skills.
Look for these skills when you hire an interim marketing leader or a CMO.
As a CMO or Interim CMO, these are the marketing skills to consider when building your team.
The biggest change in marketing in the past 10 years has been the proliferation of channels and touchpoints, and an ability to read data and drive ROI. Today’s marketer must have the ability to guide their team across a variety of dimensions including creative, brand, digital, data analytics, content strategy, technology infrastructure and more.
When building a team, here are some strategic skill sets you might want to consider. At the leadership level, you should look for a