Are you Marketing without Strategy?
A marketing plan without a clearly articulated strategy is really just a series of tactics
For consumer connection and engagement, you need a marketing plan integrated with your brand strategy.
When was the last time you saw a memorable digital campaign that spoke directly to you – and that you could connect with on a gut level? Is anyone building truly iconic brands today?
Before the Internet, brands spent most of their budgets on brand marketing. This included building brands, bringing them to life, and developing that breakthrough creative that really represented the brand, and built emotional consumer connections. This kind of marketing helped to create iconic emotional connections to iconic brands – think Coke, Nike, Calvin Klein.
The goal