The Best Carry-on Bag | 4 Perfect Bags for Personal Items

Posted Margaret LuhLeave a commentPosted in Personal
4 perfect carry-on bags

The best carry-on bags for travel

Airlines usually allow one personal item and one carry-on. this is a review of the 4 best personal item bags I found.

Now that we are all traveling again, I needed the best carry-on bag for my personal items. I wanted a carry-on that was both roomy and stylish, and that fit under the seat.

First, I looked at the requirements for each of the major airlines. (I suggest you doublecheck the personal item size limits on your airline of choice before selecting the perfect bag for you.)

Personal Item size limitations

  •  United 17” x 10” x 9” (128 square inches)
  • American 18” x 14” x 8” (168 square inches)
  • Delta 22” x 14”
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Great Advertising during the Coronavirus Crisis: Sam’s Club

Posted Margaret LuhLeave a commentPosted in Branding, Business, Corporate Strategy, Digital Marketing, Marketing, Marketing and Corporate Strategy, Marketing Strategy, Marketingfail
Sam's Club Thank you Ad

What kind of advertising should you be running at a time like this?

This kind of advertising. Click to watch the ad.

Sam’s Club just aired the perfect ad for our times. 

This is a GREAT ad. It resonates at a time like this and sends the right message – thanking its workers. Bravo to @samsclub and their agency. Instead of promoting products in their stores, they used their video and television placements to connect with customers and show appreciation to their employees. This is an excellent example of a company that understands its customer and is able to execute strategic brand work at its best.

Brands once put consumers at the heart of it all. Today, many of them

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A Cautionary Tale of How Rebranding Can Impact SEO

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Digital Marketing, Growth
Sam's Club Thank You Ad

Be careful! Rebranding can have a negative effect on SEO.

Logojoy was forced to lay off 80% of their staff as a result of a failed rebranding.

Here is an example of how a rebranding impacted SEO and revenue – with disastrous consequences. 

Following is a story of how rebranding can impact SEO and revenue with negative consequences.

Logojoy, a leading logo design site with over 5 million customers and $7 million in funding, rebranded to Looka in May of 2019. At the same time, it expanded by adding new services including business cards and websites. As reported by Betakit, the rebranding was disastrous, with significant impact to SEO and revenue. In 5 months, organic SEO lead traffic

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The Best Places To Sell Used Furniture For Cash

Posted Margaret LuhLeave a commentPosted in Personal

This is an honest, unpaid review about how to sell used furniture for cash at Facebook Marketplace, Craigslist, Chairish, and AptDeco. 

Kling Bed Sell Your Furniture For Cash

How to Sell Your Used Furniture

Selling your used furniture set for cash? Consider Facebook Marketplace, Craigslist, and Chairish.

In January, I decluttered my place and redecorated – clearing out my old furniture. Since I live in New York City, I decided to sell my used furniture online, rather than storing it.

This is what I learned when I tested out various marketplaces and tried to resell my furniture online. 

1. FACEBOOK MARKETPLACE IS THE NEW CRAIGSLIST.

Facebook Marketplace wins over Craigslist. Neither site charges a listing fee, and I found that Items that I listed on Facebook

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I Tested 5 Designer Consignment Sites — Here’s The Best Place To Sell Clothes for Cash

Posted Margaret Luh2 CommentsPosted in Personal

This is an honest, unpaid review of five luxury consignment online stores where you can sell clothes for cash: TheRealReal, Vestiaire Collective, Poshmark, Etsy, and Noihsaf Bazaar.

Sell Clothes For Cash - Vestiaire collective TheRealReal Poshmark

Sell your clothes for cash

This is a seller's review of the top consignment sites including Vestiaire Collective, Noishaf Bazaar, TheRealReal, and Poshmark [Photo by Priscilla Du Preez on Unsplash]

I spent the last six months Marie Kondo’ing my apartment. I admittedly didn’t take as aggressive of an approach as she does. However, this means that I now have my drawers organized and in small boxes, and there is a pile of clothes and household items that need to find a new home.

You will now benefit from my months of experimentation and

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What Marketing Skills Should You Consider When Building Your Team?

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Growth, Marketing Strategy
Hire an Interim CMO or Build your marketing team

CMOs or interim marketing leaders need a broad range of skills.

Look for these skills when you hire an interim marketing leader or a CMO.

As a CMO or Interim CMO, these are the marketing skills to consider when building your team.

The biggest change in marketing in the past 10 years has been the proliferation of channels and touchpoints, and an ability to read data and drive ROI. Today’s marketer must have the ability to guide their team across a variety of dimensions including creative, brand, digital, data analytics, content strategy, technology infrastructure and more.

When building a team, here are some strategic skill sets you might want to consider. At the leadership level, you should look for a

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Build Your Marketing Plan – Then Bring It To Life With Your Brand Strategy

Posted Margaret LuhPosted in Business, Digital, Marketing, Marketing Strategy
Build your Marketing Plan_Brand Strategy

Build Your Marketing Plan

Build your marketing plan with a great brand strategy - including a clear value proposition, and unique consumer insights.

When you build your marketing plan, don’t forget about brand strategy!

 
Build out your digital channels, but don’t forget the brand strategy. Start with your brand message, and then take that brand message – amplify it, and bring it to life.

1) Your brand strategy is the pillar or your marketing plan. Start with an overarching brand strategy, revenue goals, and vision. Be sure that you have a clear consumer value proposition paired with unique insights about your particular consumer. Bring this all together in a clear, consumer-focused brief. Understand what tactics will really drive consumer

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Are you Marketing without Strategy?

Posted Margaret LuhPosted in Business, Digital, Marketing, Marketing Strategy
Marketing Strategy and Brand Strategy

A marketing plan without a clearly articulated strategy is really just a series of tactics

For consumer connection and engagement, you need a marketing plan integrated with your brand strategy.

When was the last time you saw a memorable digital campaign that spoke directly to you – and that you could connect with on a gut level? Is anyone building truly iconic brands today?

Before the Internet, brands spent most of their budgets on brand marketing. This included building brands, bringing them to life, and developing that breakthrough creative that really represented the brand, and built emotional consumer connections. This kind of marketing helped to create iconic emotional connections to iconic brands – think Coke, Nike, Calvin Klein.

The goal

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