Category: Growth

A Cautionary Tale of How Rebranding Can Impact SEO

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Digital Marketing, Growth
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Be careful! Rebranding can have a negative effect on SEO.

Logojoy was forced to lay off 80% of their staff as a result of a failed rebranding.

Here is an example of how a rebranding impacted SEO and revenue – with disastrous consequences. 

Following is a story of how rebranding can impact SEO and revenue with negative consequences.

Logojoy, a leading logo design site with over 5 million customers and $7 million in funding, rebranded to Looka in May of 2019. At the same time, it expanded by adding new services including business cards and websites. As reported by Betakit, the rebranding was disastrous, with significant impact to SEO and revenue. In 5 months, organic SEO lead traffic

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What Marketing Skills Should You Consider When Building Your Team?

Posted Margaret LuhLeave a commentPosted in Business, Corporate Strategy, Growth, Marketing Strategy
Hire an Interim CMO or Build your marketing team

CMOs or interim marketing leaders need a broad range of skills.

Look for these skills when you hire an interim marketing leader or a CMO.

As a CMO or Interim CMO, these are the marketing skills to consider when building your team.

The biggest change in marketing in the past 10 years has been the proliferation of channels and touchpoints, and an ability to read data and drive ROI. Today’s marketer must have the ability to guide their team across a variety of dimensions including creative, brand, digital, data analytics, content strategy, technology infrastructure and more.

When building a team, here are some strategic skill sets you might want to consider. At the leadership level, you should look for a

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