About Me
Learn more about me.
Business Blog
I write about Marketing, Digital, and Corporate Growth Strategy.
Personal Blog
Observations and advice about life in general.
BUSINESS STRATEGY & CONSULTING
Digital Growth Strategy & Transformation
- Business Plan Development
- Digital Product Plans
- M&A Strategy
- Special Projects
Marketing Strategy & Activation
- Marketing Plans
- Multichannel Strategy
- Brand Briefs
- Lead Generation Strategy
- Agency Search & RFPs
- Strategic Recruitment
- Content Strategy
Startup Advisory & Seed Investment
- General Advisory for Startups
- Go-to-Market Advisory
- Marketing Plans
- Seed Investment
Strategic Projects
- Conversion Funnel Analysis
- Consumer Journey Optimization
- Customer Segment Optimization
- Dashboard Development
- Data Analytics
RECENT NEWS
The Best Carry-on Bag | 4 Perfect Bags for Personal Items
The best carry-on bags for travel — Airlines usually allow one personal item and one carry-on. this is a review of the 4 best personal item bags I found.[…]
Great Advertising during the Coronavirus Crisis: Sam’s Club
Logojoy, a leading logo design site with over 5 million customers and $7 million in funding, rebranded to Looka in May of 2019. At the same time, it expanded by adding new services including business cards and websites. As reported by Betakit, the rebranding was disastrous, with significant impact to SEO and revenue. In 5 months, organic SEO lead traffic fell by 80%, and the […]
A Cautionary Tale of How Rebranding Can Impact SEO
Logojoy, a leading logo design site with over 5 million customers and $7 million in funding, rebranded to Looka in May of 2019. At the same time, it expanded by adding new services including business cards and websites. As reported by Betakit, the rebranding was disastrous, with significant impact to SEO and revenue. In 5 months, organic SEO lead traffic fell by 80%, and the […]